Every marketing campaign on the Internet needs to be tracked. After planning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign.
We provide our Toronto area clients with a monthly report and make suggestions where changes need to be made to improve their Website Performance. While the report is available on-line and you may be tempted to make several chnages I would recommend to make only one change at a time, give enough time to measure results and if you are going in the right direction then continue otherwise reverse and measure again.
Web Analytics allows you to analyze how visitors interact with your website to ensure that you get the best return for your marketing budget. Analytics will help us understand what is working at its best on your site and what we need to work on to make your site better.
Google Analytics Helps You Understand:
- Which keywords are attracting your most desirable business prospects
- What advertising copy pulled the most responses
- Which landing pages and content make the most money for you
- How visitors found your website
- Which pages and links are most popular
- Whether or not your campaign is directing traffic to the correct pages
Visitor segmentation to identify the sources that generate first time and returning visitors