Web Analytics are easily available

Web Analytics are easily available.

Years ago stats were cumbersome and required a lot of effort to interpret them. They were similar to your telephone bill, a lot of data but very difficult to understand.

However in 2005 Google bought Urchin who at that time was the leader in web analytics. They had made their name translating those complex stats reports into easy to read reports that give you a summary of the health of your website with just a glance to an easy to read dashboard, which is a made up of easy to understand graphics

The beauty is that in the past, companies had to pay hundred of dollars a month to use Urchin, but now Google make them available for FREE and they will teach you how to install and use them. Is not that Google is the charity business. But because they are measuring millions of websites they learn about the behavior of people on the Internet and they use this information to make more money, so you see web analytics are easily available

I hate to talk about the technical stuff, is boring and people get loss. So I
promise I will only do when absolutely necessary. Because in order for you to
use Google Analytics you need to install them we need to do the technical stuff.
If you don’t feel comfortable ask someone who help you in this area.

How to install Google Analytics?

To get your own Google Analytics just go to Google Analytics – you will need a
valid Google account, if you don’t have one create one. Once logged in create a
new Google Analytics Account (+ New Account). You will be asked for:

  1.  the account name: i.e. mywebsite
  2. the url: i.e. http://www.yoursitename.com
  3. timezone
  4. data share settings ( I always share my data anonymously with Google and
    other to enable benchmarking and to promote improvements of the system)
  5. Your country
  6. And finally read their term and condition and if you find them
    unacceptable don’t proceed. I find they are fair so if you agree, create
    your account

Now you will be assigned a tracking code and a potion of code similar to:

<script type=”text/javascript”>
var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-1234567-1’]);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async
= true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’)
+ ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);

Install this code in each page of your website* and now we are in business.

* This code must be installed in the header of the html code, that is before
the head tag closes </head>. This can be done using an html editor like
dreamweaver or if you are using a Content Management System like Joomla or
Wordpress usually they have add-ons and you onluy need to enter the UA code (

Next week we will be talking about the kind of information Google Analytics
can give you.

See you soon!

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