Knowing who to write to is where you have to start when you’re starting a blog. Everything flows from your audience. The question I almost always get is “How often should I write?” but I’ll get to that next week. … Continue reading
Let say that you are reading your dashboard and you spot a peak on traffic on June the 10. Then you relate this peak to an email campaign that you sent that day; Now you can go to your reports … Continue reading
“You can’t manage what you can’t measure”, that is a well known management principle Usually it is not easy to measure the results of your marketing campaigns. Big corporations use teams, and in some cases armies of people to gather … Continue reading
The purpose of this blog is to share and discuss actionable ideas that small and medium size companies can develop and easily implement so they set themselves in a better position to compete.