Have you ever noticed how many blogs use lists? Whether they’re Top 5, Top 10, or Top 100 you are bound to see several of them on any blog. So why does the blogosphere love them so much? Short answer: … Continue reading
I hear this question a lot, the short answer most people will give you is, “Minimum once a week,” but that answer is tricky because all people tend to hear is, “Once a week”. I would recommend you aim for … Continue reading
Knowing who to write to is where you have to start when you’re starting a blog. Everything flows from your audience. The question I almost always get is “How often should I write?” but I’ll get to that next week. … Continue reading
The most important commodity for any business using the web is content. Content will always rein king over the Internet for one simple reason. Content is information and the internet is just that, a river of information. So how can … Continue reading
“You can’t manage what you can’t measure”, that is a well known management principle Usually it is not easy to measure the results of your marketing campaigns. Big corporations use teams, and in some cases armies of people to gather … Continue reading
The purpose of this blog is to share and discuss actionable ideas that small and medium size companies can develop and easily implement so they set themselves in a better position to compete.