The most important commodity for any business using the web is content. Content will always rein king over the Internet for one simple reason. Content is information and the internet is just that, a river of information.
So how can small businesses add more and more content online without spending wads of cash? A blog.
The blog is the easiest way to add page after page of content to any site. It opens a path to new visitors, it creates a conversation with anyone who is interested in what you are talking about and it makes you look like an expert in your field.
So why doesn’t every small business do it?
Time, no small business owner ever has enough of it. People look at it and think to themselves, “Who cares about what I think?” and the thing is most people don’t. But if you’re trying to write about something that is going to interest seven billion (with a B) people you might as well be chasing a unicorn to the land of milk and honey.
The most important thing you have to do is offer value to people who need your product or service. Don’t try to sell them anything on your blog, just give them information that they can use. That is how you’ll find your chunk of that 7 billion that cares about what you write.
There are 3 things, and I will go deeper in each one over the coming weeks, that you have to decide when you’re entering the blogosphere:
- Who am I writing to?
- How often should I write?
- What do I write about?
Tune in next week.