Knowing who to write to is where you have to start when you’re starting a blog. Everything flows from your audience. The question I almost always get is “How often should I write?” but I’ll get to that next week. … Continue reading
Let say that you are reading your dashboard and you spot a peak on traffic on June the 10. Then you relate this peak to an email campaign that you sent that day; Now you can go to your reports … Continue reading
The most important commodity for any business using the web is content. Content will always rein king over the Internet for one simple reason. Content is information and the internet is just that, a river of information. So how can … Continue reading
Almost Everything Can be measured on the Internet. Google Analytics or any other statistics system collects all kind of information about every visitor. They know where you are located, the length of your visit, what is the landing page is, … Continue reading
Web Analytics are easily available. Years ago stats were cumbersome and required a lot of effort to interpret them. They were similar to your telephone bill, a lot of data but very difficult to understand. However in 2005 Google bought … Continue reading
“You can’t manage what you can’t measure”, that is a well known management principle Usually it is not easy to measure the results of your marketing campaigns. Big corporations use teams, and in some cases armies of people to gather … Continue reading
The purpose of this blog is to share and discuss actionable ideas that small and medium size companies can develop and easily implement so they set themselves in a better position to compete.