Another day another Google change to the algorithm. The newest one doesn’t come with the fan fare and gusto that Panda and Penguin did, nor is it a brand new algorithm like Hummingbird. Instead Google Pigeon is a small but very important change.
Quick side note: Can we pick a cool and/or cute animal for the next change? Baby Sloths are all the rage now a days.
So what does Pigeon change? Google is now giving more weight to Local Directories, such as Yelp, Yellow Pages or Google+. Now when you look for a local business you’re going to see a lot more listings on the results page.
So what should you do?
Firs of all most local directories have a way to claim a free profile for your business, take a couple of hours and make sure you’re on at least the three I mentioned earlier. Add the correct business information, go through the verification process and add pictures.
[su_note note_color=”#ffffff” text_color=”#000000″ radius=”8″]Don’t use Stock Photos, get a picture, a picture of your store and pictures of your clients. Give your company a face.[/su_note]
So now you have a bunch of listings, what now? Take advantage of them, if you already have a Social Media plan then fold them into it. If not work with your team to make sure these pages aren’t ignored, you don’t want to be the company that has bad online reviews and doesn’t even know.
Reviews have always been important, you already knew that. But here’s some hard stats to help you understand why you want to protect your online reputation,[su_note note_color=”#ffffff” text_color=”#000000″ radius=”1″]To learn more about these stats visit BrightLocal[/su_note]
- 88% of consumers have read reviews to determine the quality of a local business
- 72% of consumers will take action after reading a positive review
- 68% say that they would be more likely to recommend a local business if it was reliable & professional
So not only do you want bad reviews out of the way, you want good reviews up there to show your quality and induce more action from prospects.