Category Archives: Web Analytics

Understand how your visitors are using your web properties, what is working?, what is not?, How to improve?

How Do I Connect to my Readers?

A blog, and content in general, is about connecting to a reader. This is the key to building value through your writing. So why do you struggle to write something meaningful for all your readers? There are several answers to … Continue reading

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Google Pigeon – A clear directive!

Another day another Google change to the algorithm. The newest one doesn’t come with the fan fare and gusto that Panda and Penguin did, nor is it a brand new algorithm like Hummingbird. Instead Google Pigeon is a small but … Continue reading

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Chuck Bankoff’s Favorites Digital Content Marketing Strategies

Chuck Bankoff is a well renowned Internet Consultant with more than 13 years experience in Internet Marketing. With his permission we are including one of his recent posts regarding Content Marketing. Hope you enjoy it: My Favorite Digital Content Marketing … Continue reading

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The Google Analytics Interface

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Google Analytics (old version) Is very easy to interact with Google Analytics. Google really have done an extraordinarie work in make it user friendly. While Google has come with a new version, which coexist with the old one, I would … Continue reading

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You have Google Analytics, Now what?

Every marketing campaign on the Internet needs to be tracked. After planning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign. We provide our Toronto area clients with a monthly report and make suggestions where … Continue reading

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Web analytics are easy to use

Let say that you are reading your dashboard and you spot a peak on traffic on June the 10. Then you relate this peak to an email campaign that you sent that day; Now you can go to your reports … Continue reading

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Almost Everything Can be measured on the Internet

Almost Everything Can be measured on the Internet. Google Analytics or any other statistics system collects all kind of information about every ┬ávisitor. They know where you are located, the length of your visit, what is the landing page is, … Continue reading

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Web Analytics are easily available

Web Analytics are easily available. Years ago stats were cumbersome and required a lot of effort to interpret them. They were similar to your telephone bill, a lot of data but very difficult to understand. However in 2005 Google bought … Continue reading

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Introduction to Web Analytics

“You can’t manage what you can’t measure”, that is a well known management principle Usually it is not easy to measure the results of your marketing campaigns. Big corporations use teams, and in some cases armies of people to gather … Continue reading

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