Author Archives: Esteban Castellanos

How Do I Connect to my Readers?

A blog, and content in general, is about connecting to a reader. This is the key to building value through your writing. So why do you struggle to write something meaningful for all your readers? There are several answers to … Continue reading

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Google Pigeon – A clear directive!

Another day another Google change to the algorithm. The newest one doesn’t come with the fan fare and gusto that Panda and Penguin did, nor is it a brand new algorithm like Hummingbird. Instead Google Pigeon is a small but … Continue reading

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Google My Business! The New Google Places for Business

In mid-June Google finally said goodbye to Google Places for business and introduced to over 200 countries Google My Business. So what is it? GMB is an integration of Places and Google+ with an eye to helping small and medium … Continue reading

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Top 4 Reasons You Should Use Lists on Your Blog

Have you ever noticed how many blogs use lists? Whether they’re Top 5, Top 10, or Top 100 you are bound to see several of them on any blog. So why does the blogosphere love them so much? Short answer: … Continue reading

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Blogging – What do I write about?

We now have a target market and schedule to write. Now comes the hard part, writing the blog posts. Here is where all the uncertainty comes if you’re not used to writing, so here are a couple of tips to … Continue reading

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Blogging – How Often Should I Write?

I hear this question a lot, the short answer most people will give you is, “Minimum once a week,” but that answer is tricky because all people tend to hear is, “Once a week”. I would recommend you aim for … Continue reading

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Blogging – Who Am I Writing To?

Knowing who to write to is where you have to start when you’re starting a blog. Everything flows from your audience. The question I almost always get is “How often should I write?” but I’ll get to that next week. … Continue reading

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Small Business Blogging

The most important commodity for any business using the web is content. Content will always rein king over the Internet for one simple reason. Content is information and the internet is just that, a river of information. So how can … Continue reading

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